A combination of three specialist agencies.

The Individualist Era describes a new workplace environment in which individuals at all levels are operating more independently than ever before - with a greater role in decision-making. Brands that understand the motivations, behaviors, and buying power of these new power brokers will lead in The Individualist Era.
Three complementary organizations are paving the way.
Get to know us

Fight or Flight
Fight or Flight specializes in B2B creative campaigns that deliver both emotional and commercial impact. The agency’s global team of PR, social and branded content experts build earned, owned and social campaigns that turn heads and make headlines.

NewtonX
NewtonX is a B2B research company connecting insight leaders with verified business expertise. Its AI-driven algorithm— the NewtonX Graph—custom recruits the perfect audience for business questions from an open network of 1.1 billion professionals across 140 industries.

Shepard & Ewe, LLC
Shepard & Ewe, LLC helps B2B leaders tap into the increasing buying power of today’s fast-changing workforce, identifying new market opportunities for growth and building the marketing plans to seize upon those opportunities.
Download the full report.
Reveal new insights into how we are adapting as individuals, how to manage and navigate individualist attitudes at your workplace, and which tech companies will be best suited to provide the services that best fit individualist needs.